Description

We are looking for a dynamic "Digital Marketing Strategist" to join our team. 

The ideal candidate should have a deep understanding of digital marketing channels and a proven track record of developing and executing successful marketing campaigns.

You will be responsible for crafting and implementing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. He/she will also collaborate with cross-functional teams, including content creators, designers, and data analysts, to ensure the seamless execution of campaigns across various digital platforms.

If you are a results-driven and creative problem-solver who thrives in a fast-paced, collaborative environment, we would love to hear from you. 

Join our team as a "Digital Marketing Strategist" and make a significant impact on our brand's online presence and growth.

What We Do :

At Arraytics, we work together to build SaaS applications, AI-powered software, WordPress plugins, themes, and many more. 

Where to Find Us:

• Timetics SaaS
• Timetics WP
• Eventin
• WpCafe
• WpCafe App
• ThemeWinter
• ThemeForest Profile

What are we expecting?

• Good with numbers, analyzing them, and taking necessary actions.
• Has a clear idea about how the software industry operates like managing digital assets, licensing, pricing, customer support, transaction processes, etc.
• Passion for marketing, a strong desire to learn, and a professional drive.
• Solid understanding of different digital product marketing techniques.
• Excellent verbal and written communication skills.
• Amazing team player and capable of coordinating team members.
• Out-of-the-box storytelling and copywriting ability.
• Having WordPress and SaaS product marketing experience is a plus.
• Knowledge in Inbound Sales, SEO, Content Marketing, Paid Marketing, etc.

Experience Required

• Minimum 2 years+ of experience in the Digital Marketing field.
• Minimum 1 year of experience in the Software Industry managing/working on Paid Media (Google, Bing, Facebook, Twitter, etc) and/or Social Media and/or Email Marketing, and/or SEO, and/or Partnership Marketing.
• HubSpot, Google, and Project Management certifications will be a plus.

Educational Qualifications Required 

• We need hungry and passionate people. We don’t care about your degrees.
• Preferably CSE Background or any Business discipline from any reputed university.

Job Responsibilities

Key Responsibilities

• Work with the top managements to assist in marketing campaigns, team management, and analysis that aligns with our business goals.
• Conduct market and user research to identify, assess, and prioritize new/existing business opportunities.
• Develop and execute product positioning and messaging that differentiate products in the market.
• Plan, develop, and execute Marketing Calendar (i.e. Paid Media Advertising, Social Media, and Email Marketing campaigns).
• Prepare unique sales/email/ad/video copies/content.
• Developing marketing strategies based on creative/channel best practices and business needs.
• Brainstorming and storyboarding with content writers and designers to develop informed creative decisions based on analytics.
• Collaborate with development teams to master our products for better marketing activities.
• Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
• Continuous A/B testing to execute complete innovative marketing and growth hacking plans.
• Continuous storytelling that highlights all personas in our network, through the lens of the founders, CMO, and other stakeholders.
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
• Manage the WordCamp-related marketing activity, external meetings, and webinars.
• Play a vital role in coordinating the marketing team.
• Must meet deadlines. I repeat MUST!
• Be open to feedback from the team on any improvisations or corrections.
• Work on multiple briefs at the same time.

• Yearly two festival bonuses (According to company's policy). 
• After completing 2+ years, you will get an additional 20% bonus.
• After completing 3+ years, you will get THREE yearly bonuses.
• Casual Leave Encashment + 02 Festival Bonus.
• Monthly/yearly incentive project/skill wise.
• Training and learning materials to improve skills.
• Yealy product profit bonus (if you are eligible).
• Annual performance review and increment. 
• Monthly performance bonuses.
• Fully-subsidized lunch and snacks.
• Unlimited tea and coffee.
• Monthly Team Buffets.
• Annual retreat.
• Fun, Relaxed Working Environment.
• Other facilities as per company policy.